Areliaa Complete Lip Kit
$59.97 listed against $88.97
Six items: two Signature Lipsticks, a Lip Scrub, a Lip Plumper, a Lip Gloss and a Collagen Mask.
Color only. Does not add volume. Needs reapplication.
Lip filler is everywhere. In 2024 the American Society of Plastic Surgeons counted 1,449,565 lip augmentations with injectables in the US [live link].
The premise under the age related version never changes: lips lose volume, so you put volume back.
Two research teams measured whether that is true. It is not what they found.
What the measurements showed
A group at the University of Freiburg compared twenty upper lips, ten from under forty and ten from over eighty, in Plastic and Reconstructive Surgery [live link].
They did not find total volume loss.
Their conclusion, word for word: the aged look comes from a loss of elasticity and a drooping of the upper lip "rather than to often-postulated but unproven total volume loss."
Often postulated. Unproven.
The same group ran it again with MRI, thirty women aged twenty to thirty five against thirty aged sixty five to eighty [live link].
The lip was thinner and redistributed toward length. No total volume loss.
Three things did change, and the next section names them.
So what did change
The color faded. The red of a lip is blood through a thin surface, not pigment. Cadaver work counting vessels in lip tissue found their number falling with age [live link].
The edge softened. The muscle under the lip thins, its curve flattens, and the edge stops being an edge.
The scaffolding thinned. Collagen and hyaluronan in the vermilion fall with age [live link].
None of them is the one the premise names.
What is actually in the syringe
A clear gel.
The first filler approved in the US specifically for lips is crosslinked hyaluronic acid in buffered saline [live link].
There is no color in it.
Color is not on the label. The FDA indication is augmentation, and the approval trial measured fullness [live link].
A good injector can work the edge [live link].
What it does not do is reverse the change underneath. The result is temporary too: FDA labeling states effectiveness for at least six months [live link].
None of it argues against having the procedure.
The measurement the beauty aisle never quotes
Researchers photographed 289 women aged twenty to sixty nine and measured how much redder each lip was than the skin around it [live link].
Not how red. The difference.
That difference falls steadily with age.
Then they tested it head to head: two versions of one face, identical except for contrast.
In 93 percent of trials, people picked the higher contrast version as the younger one.
Nobody in this file came for a procedure
The unflattering fact about the brand at the end of this article: in a complete census of 8,249 of its own reviews, and across all 2,463 on Trustpilot, the words filler, injection and Botox appear zero times.
Someone else is in that file, in quantity.
Of the thirty nine customers who state an explicit age in that census, thirty three are sixty five or older.
The honest size of it
The effect is small: faces with higher contrast were judged about 1.3 years younger on average, and the manipulation moved eyebrows and eyes too.
Fullness is genuinely on the list of things that read as age, too. A study of Danish twins and British women found lip height independently associated with how old they looked [live link], which argues against this page and is why it is here.
Lip color contrast is one of the things the eye reads. It is measurable, it falls with age, and of the three measured changes above it is the one a cosmetic lip color can visibly address.
Why liner does not solve it
Liner draws a replacement for an edge that is gone. A customer who uses it to enlarge her lips says the lipstick did not do that.
A conventional lipstick is a bandage over the problem, not an answer. Pigment in wax and oil, resting on the surface, needing a border to hold it.
What this is not
If what you want is a fuller lip, nothing in a tube is going to give you that, and anybody who tells you otherwise is selling.
This is not a treatment and it is not an alternative to a medical procedure.
The box carries an item the industry calls a Lip Plumper. That is a shelf name for a gloss, not a promise, and the sentence above applies to it.
It does not last all day. Reapplication is the most common thing customers raise, roughly one review in seven.
And on very thin lips, color alone can make that more visible rather than less. One customer put it exactly:
The other way to put color on a lip
Instead of resting a colored layer on the surface, a near colorless dye deposits color in the outer surface layers of the lip.
The pigment is CI 45410, close to colorless in the bullet, developing on contact with the moisture and pH of the lip, in a balm base of squalane, jojoba seed oil and vitamin E.
Almost everyone gets a similar soft tint.
Reviewers say so as a complaint: they expected a dramatic shade and got a muted rose. A statement color this is not.
Now read it again as a woman with a drawer of abandoned tubes.
The same soft tint every time, with nothing to choose, is not the limitation.
Every one was a decision taken against a mouth that had quietly changed. It can still be too pink, or too faint. It cannot ask you to pick wrong first.
The brand is Areliaa.
Is this a real company
Areliaa is operated by Nate Marketing LLC, 704 Wallace St, Suite 625, Clovis, NM 88101. Support answers at support@areliaa.com and +1 (646) 902-9616.
Orders leave within 24 to 48 hours and delivery takes 6 to 12 business days, far longer than the two day habit most shoppers assume.
Returns run 90 days from arrival, lightly used accepted. You pay return shipping, and a return needs approval from support.
Across the store, 8,249 customer reviews average 4.2 out of 5.
The offer, and the reason for it
So the offer is the routine, not the tube: a scrub, a mask, then the tint, the only part anyone else sees.
The Complete Lip Kit is $59.97, listed against $88.97. Six items go in the box: two Signature Lipsticks, a Lip Scrub, a Lip Plumper, a Lip Gloss and a Collagen Mask. Shipping is calculated at checkout.
The price has a structural reason and no clock attached: the routine is one purchase instead of five, and the higher figure is the parts separately.
The button shows what is in the box and what it costs today.
---